Jenny Prevatte’s story is a compelling example of how personal background and early life experiences can shape professional success. Growing up in a small North Carolina town as the daughter of farmers and mechanics, Jenny's roots were grounded in hard work and practical skills. Her journey began with a Bachelor of Science in mechanical engineering from North Carolina State University, but her career took an unconventional turn.

Starting in 1991, Jenny ventured into the realms of computers, graphic design, web design, and online marketing, even while working in traditional roles at a regional food broker and a national trade association. Initially known as the “computer nerd” in these positions, she used her side business to explore her growing interests in design and the emerging Internet landscape.

A pivotal moment came in 2005 when her position was eliminated. This unexpected change pushed Jenny to fully commit to her side business, which she had been nurturing for years. This transition allowed her to embrace the lessons she had learned from her grandmother, which emphasized independence and personal integrity. Jenny realized that her true calling was not fitting into someone else’s mold but creating her own path.

Today, Jenny’s success is a testament to her unique blend of technical skills and personal values. She proudly shares her background of farmers and mechanics, reflecting her grounded nature and appreciation for hard work. Her business approach, shaped by her upbringing and Grandma’s lessons, emphasizes respect for others and a commitment to authenticity.